Blaming myself, blaming you! The pendulum of fault in payday financing Article Records Chrysostomos Apostolidis, Newcastle Company School, Northumbria University, City University Eastern 1, Newcastle-upon-tyne, NE1 ST, UK. E-mail: [email covered] Abstract Complete Text Sources PDF Abstract After a poor service event, existing studies assert that buyers feature blame either internally (self-blame) or outwardly (other-blame)

